The Whatabout teamWe’d like to introduce the personality behind the project. Meet the “who” behind Whatabout.
Our Team
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Claire Harrison
FOUNDER
Claire has an extensive, yet colorful background in branding and marketing. Raised by small businesses and start-ups, doing work for clients from mom & pops to Fortune 500s we rely on her for vision and direction. Her keen insights into consumer behavior and market trends are the spark for the Whatabout concept.
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Karli Kujawa
FOUNDER
Karli brings 20 years of digital product design and leadership experience spanning high growth start-ups like Grubhub, to established organizations like Hyatt and Yahoo. Her devotion to the customer experience and impeccable eye for design is the driving force behind everything we do.
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Justin Axtell
FOUNDER
Justin boasts over 15 years of experience in software engineering, app architecture, data analysis, and leadership. He serves as the technological backbone of our endeavor. His innovative approach and deep understanding of app development translate dreams into reality.
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Daniel Dragnev
FOUNDER
Daniel has a remarkable tenure of over 20 years in software engineering, app development, and technology. He comes with a comprehensive industry knowledge and proven track record in driving technological advancements. He develops and designs with scalability in mind.
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Nathan Cripps
ENTERPRISE ARCHITECT
Nathan has over a 20 years of experience in software development and architecture. His tenure in companies large and small have gained him an incredible skill set for building scalable products. He’s been part of multiple start-ups in the past and has a passion for building unique technical solutions.
Advisory Board
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Travis Smith
SHOPIFY
Travis has 15+ years of experience guiding organizations to make strategic business decisions based on user-centered design and data-driven consumer insights. He understands how to quickly grow digital products, web apps, and tools that deliver measurable business results.
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Ellen Martens
OMD WORLDWIDE
As Chief Client Solutions Officer of the world’s largest media company, Ellen brings a perspective that is unmatched. She understands the challenges that advertisers and brands face in today’s ever-changing media landscape and how Whatabout can change the landscape of digital marketing.
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Darrin Estey
SERVICENOW
Darrien brings over 15 years of diverse experience managing complex sales cycles within the technology industry. He is well-versed in developing successful plans targeting new growth within Fortune 500 and startup organizations alike.
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Scott Campbell
FINANCE & BUSINESS BUILDING
Scott is a finance-oriented senior executive with a demonstrated record of leadership in building, scaling and transitioning operating assets. He successfully delivers managerial guidance within rapidly growing businesses through the planning, development and execution of business operations, financial imperatives and long-term goals.
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Tom Godsey
EY
Tom’s background as a management consultant for financial services clients brings a unique business perspective to our tea. He has experience partnering with banks, fintechs, and other financial services firms to solve complex issues, explore new opportunities, develop long-term strategies and execute their strategic vision.
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Mallory VanDyke
ATTORNEY AT LAW
Mallory VanDyke has over a decade of legal experience helping for-profit organizations with internal risk assessments and the navigation of various management issues. She is able to skillfully anticipate and weigh the risks and benefits of an organization's operation and growth.